Marketing

My Marketing Manifesto

MY MARKETING MANIFESTO 13 Steps to ensure Marketing Success 1.   Everything a Marketer does should begin and end with the consumer.  Start with your buyer, not your product.  Always remember that consumer insights are essential. 2.   Always, always, always maintain…

Dumb Marketing

      We’ve all heard of Digital Marketing.  Mobile Marketing.   Cause Marketing.  Experiential Marketing.  Multicultural Marketing.  And all the other Marketing’s … But Dumb Marketing?  Why are so many successful, smart, established companies employing Dumb Marketing?  Just the other…