Management vs. Leadership, Part II

  Management vs. Leadership, Part II “Don’t trap yourself by worshipping consistency, which can make everything equally crappy. Instead, be uniformly excellent.” –          Phil Libin, CEO of Evernote   Have you ever wondered why organizations tolerate dysfunctional leaders?  The answer…

My Marketing Manifesto

MY MARKETING MANIFESTO 13 Steps to ensure Marketing Success 1.   Everything a Marketer does should begin and end with the consumer.  Start with your buyer, not your product.  Always remember that consumer insights are essential. 2.   Always, always, always maintain…