About Me


Like you, and so many, branding and marketing leader Luis Rosado initially thought that your job title was your personal brand.  Nothing is further from the truth.  Your personal brand isn’t what you say it is; it’s what they say it is.  The bottom line – it’s about bringing who you are to what you do and how you do it.

With over three decades of real-life, on the front lines business experience and success, Luis’ views are spot on.  Personal branding is your most precious asset, because it enables people to choose YOU over all other choices.  YOU, the individual, are the vital element of the new economy.  Only YOU can assume responsibility for what you become and what you accomplish.

As a lifelong learner with a consistent pursuit of self-knowledge and continuous improvement, Luis has always had a passion for and been called upon for his training, coaching and consulting abilities.  His ability to create an environment that allows minds to learn, think, create, explore and enjoy, leads to lasting growth for his clients.  Luis has built a reputation for his uncanny ability to communicate with, relate to and work with cross-cultural and cross- generational groups. 

During his corporate career, whether launching new brands, reinvigorating existing brands or working one-on-one, Luis always brought his hands-on approach and keen insights.  Now all his attention is focused on helping individuals make the most of their talent.

A native of Brooklyn New York, Luis has a BS in Sociology and an MBA in Marketing. In his spare time, he loves to cook, travel and is an avid photographer.  He and his wife Linda have 4 children.


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