5 Lessons Learned


What I learned in my first 18 months in a new job

After having spent over 20 years in the same industry, I started a new adventure 18 months ago.

Here I was going from B2C to B2B. Going into an industry I knew nothing about.

Luckily, I was staying in a function I knew well, have been successful at and is my passion … Marketing.

What have I learned in my first 18 months?


You can teach an old dog new tricks   



In my first few weeks, many random thoughts kept racing through my mind. The most recurring thought was, how long would it take me to learn enough to make a meaningful contribution?

My first major project was the launch of a new temporary fixture system. Using many of the concepts I had used when launching new brands, I put together a comprehensive launch plan. I launched the new system on time, created a comprehensive catalog and doubled our first year sales goal.

Within my first 18 months at this new company I have …

… Learned Adobe Creative Cloud programs

… Learned all proprietary company software programs

… Designed and launched a new product catalog and 2 Look Books

… Created 2 print advertising campaigns

… Developed and executed marketing campaigns leading to incremental sales

… Designed new booth and served as onsite lead for largest company tradeshow

… Launched company wide Social Media initiative

… Led redesign of company website

… Initiated a New Business Development process

“I am still learning.”

– Michelangelo, age 87


Completionism = Success Ingredient 


Regardless of position, level or function, our job is to finish what we start. All too often many individuals have the best of intentions, yet do not complete what they start. Many individuals sadly suffer from 80%itis. Simply cannot take projects to completion. Others have a perfectionism phobia with the need to continually fine tune all details without ever completing the project / task.

A key ingredient in my ability to learn and accomplish as many things as I did in a relatively short period was my laser focus on achieving all my goals. I believe and am always focused on completing my goals and then going back and fine-tuning / improving if necessary.

             “When perfection is the dream, recurring disappointment is the inevitable consequence.”

 – Hugh Mackay

 The Good Life


Commitment & Confidence in everything I do


Confidence means that I am always fully committed to the task at hand. Self confidence is not an impression you give others. Self confidence is about who you are, where you are and where you want to be.

Commitment is accepting full responsibility for all your actions. While many of my new projects were uncomfortable due to my initial lack of understanding or skills, my commitment to completing and my confidence to learning, saw me through every time. I learned many years ago that if you’re uncomfortable, do it anyway. Do what it takes.

Commitment & Confidence is the mindset under which I was able to learn new things and complete all projects.

“Believe in yourself!  Have faith in your abilities!  Without a humble but reasonable confidence in your own powers you cannot be successful or happy.”

– Norman Vincent Peale




Gratitude is at the very core of effective personal and business growth. All to often, gratitude is not top of mind during the business day. There are meeting to attend, reports to prepare, calls to make and so on. During a typical workday many believe we just don’t have the time to be grateful.

Since starting at this new company 18 months ago, I made a commitment to be grateful for things that go well. Every day, I find ways to acknowledge, compliment and praise others for a job well done. The One Minute Praise is still an effective and compelling business strategy.

“Gratitude can transform common days into thanksgiving, turn routine jobs into joy, and change ordinary opportunities into blessings.”

– William Arthur Ward




Honesty / integrity is still the best policy. Above all else I will always be 100% honest. I make sure that every interaction I have is honest, transparent and

authentic. Being authentic means staying true to who I am, what I do and whom I serve.

Authenticity comes with …

… Accountability – own up to the good, the bad and the ugly

… Responsiveness – answer all inquiries within 24 hours and make it easy for others to reach me

… Backing up what you say – stay true

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.”

– Lance Secretan


What have you learned lately?